|
Innovation in the Advertising, Marketing and Promotions market – Automatic Ad Creation
One of the most difficult tasks facing retailers is the ability to maintain flexibility from store to store, as often what sells well in one store does not sell equally well in another. Another challenge is to properly plan promotions so that more people come to the store to take advantage of the bargains, resulting in the store being able to clear out stocks and promote new products by offering reduced prices.
Creating Retail Promotions before Automatic Ad Creation
Before automatic ad creation, a long and cumbersome process had to be endured before an ad was ready to be published. First, the merchandising department would create a promotional plan, targeting certain items to be promoted at specific prices. Once the plan was approved the information would be passed on to the marketing department, which was in charge of media placement (where the external ads would be placed) and specific ad content for each marketing channel. Only then was there enough information for the graphic designers in the advertising department to create the ads. The process was then repeated several times until everyone involved in the planning, management and production of these promotions was satisfied with the results. At this point the ads would finally be sent to the store or the media to be displayed. This iterative process for creating each and every ad was both inefficient and wasteful, and had to be repeated numerous times for each ad vehicle (weekly insert, catalog, newspaper ad, web site ad, in-store signage, etc.)
Creating Retail Promotions with Automatic Ad Creation
Automatic ad creation enables the creation of ads on demand using a patented software system. Retailers no longer have to wait days and weeks for each ad to be finalized. Rather, with cross-channel resource and tool sharing, and with fully automated processes, ads can be created in minutes and approved within hours. The web-based automatic ad creation software can be used across the retail network, from the headquarters down to the store-level.
All ad elements, including graphics, product information and copy are placed at a central location which can easily be browsed or accessed from anywhere in the network, so that anyone can create new ads. Automatic ad creation software not only opens promotional bottlenecks but also works with all kinds of marketing channels including FSIs (free standing inserts), catalogs, in-store signage, and web promotions.
For more information on this revolutionary automatic ad creation solution please check out www.universal-ad.com
Ariel is a writer for Compucall-usa.com. For more information on automatic ad creation please visit www.universal-ad.com |
|
|
|
