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With the world turning into an Internet den, and people finding out quicker means of staying connected through computers. The medium of greeting each other has also seen a sea change. Ecards have grown in popularity to the primitive method of printed-postal cards.
The prime reason for the rapidly growing popularity of ecards is the time factor. An ecard takes just a blink of an eye to reach your friends, where comparatively a postal card could take days, or even weeks to reach. With the fast moving cosmopolitan life of the society it is seen that trivial issues like sending greetings to each other, or just wishing on special occasions are trailing in importance since it is considered to consume more time than necessary.
This difficulty was readily understood, while creating the concept of ecards. It made things just so much simpler. All one needs to do is surf the net for a suitable card, that are available in thousands on hundreds of various ecards dedicated sites, and send it to as many friends as required. And what more, it costs not even a trifle. Most of the ecards sites offer its users free surfing and choice of cards.
Since, the trend was growing like a forest fire amongst the net using population of the world, the print card companies also took the advantage and created online card surfing service for their users. This resulted in a sky high jump of the ecard’s growth, as it now attained recognition and brand of the age-old names in the market. This came as an added advantage, people who are supposedly brand conscious did not even had to visit their local markets and spend hours selecting cards on festive occasions or birthdays to greet their family and friends.
Diversification is the means to improvement; the ecards started expanding their forte, to reach a wider crowd. They became customized and added lot many features. Not only this, they also added more occasions on which such cards could be sent. The trend earlier was to send greetings primarily on Birthdays, Christmas and New Year, and sometimes-on festivals like Diwali and Dushera.
But to increase its popularity and expand its horizons, the ecards categories widened their scopes. One could not only send cards on special occasions, but on any given day to express any feeling or thought. This variety in category was created keeping in mind the busy schedule of people these days. One could now send everyday cards, which carry simple messages or just a sweet miss you card to your love.
The growing trend of celebrating special days like, Mother’s Day, Friendships Day, father’s Day and Valentine’s Day has also benefited the ecards market. What so ever it might be, the core emotion of a greeting card is to exchange sweet gestures of love, and expressing things that cannot be said. This similarity remains unchanged from the days of print cards to the days of ecards, only the medium is different.
Preetu, the dedicated content writer for Batchmates.com adds new colours to the site with her words. Her efforts have given a new dimension to the e-entertainment magazine BM Times which is innovatve, informative and enjoyable. |
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