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When you plan your mailing efforts:
• follow sound basic principles of communication
• establish credibility by promoting your recent sales in the area
• offer testimonials from past customers
• prominently feature your phone and e-mail
• Ask prospects to call you; request action
• Mail two three pieces at two-to-three week intervals
• follow up with a phone call and request an appointment
Don’t worry about overdoing your promotions. Most people have a lot going on in their daily lives and it’s unlikely they will remember something from even a month ago.
Unlike direct mail for personal marketing, prospecting direct mail wants instantaneous action. You’re looking for action today. Printed pieces that are particularly effective for prospecting include:
• Door hangers
• Double sided postcards that can be torn apart and mailed back
• Postcards emphasizing a recent sale nearby with a prominent phone number
At the same time, prospecting marketing pieces should reinforce your capabilities and the value that you offer to perspective clients.
We've found the best value for our direct mail prospecting postcards and mail services at http://www.directmailpros.com. They provide excellent service, support, and value for our direct mail programs.
Good luck,
The Fox Realtor is experienced in commercial real estate in Minnesota. Working with developers, investors, and institutions to realize their investment objectives using real estate. He can be contacted at mo@foxreg.com, and more information is available at www.foxreg.com. |
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