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Everywhere we look we are accosted by glossy, airbrushed images of what a beautiful woman is supposed to look like. Picture perfect fashion models and advertisements set a standard so high that many average women feel they can never live up to. The price of top-brand cosmetics prohibits most women from having the tools to create their best look. Now there’s an alternative for ladies who don’t have super-model money.
E.l.f., short for eyes, lips and face, is a cosmetics company that offers a great selection of high-quality products in gorgeous shades to flatter every complexion. E.l.f.’s philosophy is more concerned with the inner person than mere outer appearance. If a woman looks and feels her best, the world perceives it as beauty. Their Web site, eyeslipsface.com, reinforces that concept without overly made up models.
E.l.f has more than just makeup. They offer tips on color choice, application for every skin tone and solutions for problem from acne to age spots and environmental damage. In keeping with their holistic approach, they even show concern for your financial health. Every product they offer only costs a dollar, making quality cosmetics available to every woman. Don’t worry about low prices excluding selection. They offer several shades for everything from lips to lashes. You can find nail polish, glosses, lipsticks, shadows, foundations and eyeliners to satisfy your every whim, from natural to dramatic.
More than just makeup, e.l.f. has an array of practical, professional quality brushes, sponges and applicators with which to apply their products, as well as other tools like tweezers and eyelash curlers and makeup remover wipes to take it all off when you’re finished. There are so many kits and gift sets to choose from; you’re sure to find the perfect one, but if your taste or needs are more specific you can customize your own kit, starting with the bag it comes in.
Helping ladies feel better about themselves and their finances is only one way e.l.f. contributes to society. They are proud of the fact that they don’t participate in any kind of animal testing or use anything but all natural ingredients. The Web site gives civically-minded customers opportunities to contribute to charities like The Humane Society of the United States and The Women’s Information Network Against Breast Cancer by offering certain product whose proceeds go to charity.
If the press continues to shed light on e.l.f.’s exceptional sense of social responsibility, maybe the masses will take notice and take steps in the same direction. The company has sponsored or participated in a host of community and charity events and has caught the eye of at least 79 publications so far and been featured in at least two videos
Cory Willins writes many cosmetics articles for Essentua, a comprehensive makeup website. Find many cosmetics resources at Essentua including information on cosmetics blush, lipstick application, eye makeup tips and mineral makeup. |
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